The SPIEGEL radar – How the well-known news magazine works with key figures (and with which ones) …

… and how initions was able to successfully support the project

A more than interesting report on a highly exciting topic: DER SPIEGEL-Verlag is probably the most renowned news magazine. And like many other publishing houses, SPIEGEL-Verlag now also offers its range of articles in digital form in addition to the classic print version. And in contrast to the print version, the online offering offers completely different analysis options in terms of access and response to the individual articles.

With the SPIEGEL-Radar project, the Hamburg publishing house has raised these analysis and evaluation possibilities to a new level. Initions GmbH had the opportunity to profitably bring in both its industry expertise in the publishing and media sector as well as its data & AI competence that has grown over 20 years. With the support of initions, DER SPIEGEL-Verlag was able to highlight the most important key figures and thus help editors in their daily decision-making. Extensive dashboards were set up that support, among other things, performance analyses of the respective contributions and articles. And the new data platform offers the openness to connect a wide variety of data sources.

If the report has also aroused your interest and you would like to find out more about the SPIEGEL-Verlag radar project, we would be pleased to hear from you. We would be happy to discuss with you how we can support you on your journey to Next Generation BI.

The link to the SPIEGEL project report: Das SPIEGEL-Radar — Wie wir mit Kennzahlen arbeiten (und mit welchen)