Privacy policy

Thank you for visi­t­ing and for your inte­rest in our com­pa­ny.

ini­ti­ons AG takes the pro­tec­tion of per­so­nal data very serious­ly and we want you to know which data is stored and how we use it. As a com­pa­ny under pri­va­te law, we are sub­ject to the pro­vi­si­ons of the Federal Data Pro­tec­tion Act (BDSG). For this rea­son, we have taken tech­ni­cal and orga­niz­a­tio­nal mea­su­res to ensu­re that the data pro­tec­tion regu­la­ti­ons are obser­ved both by us and by exter­nal ser­vice pro­vi­ders.

Per­so­nal data
Per­so­nal data is infor­ma­ti­on about your per­son. This inclu­des infor­ma­ti­on such as your name, address, tele­pho­ne num­ber or e‑mail address, but also data such as your loca­ti­on, IP address or bank details. It is not necessa­ry to dis­c­lo­se per­so­nal data in order to use our web­site. In cer­tain cases, howe­ver, we need your name and address as well as other infor­ma­ti­on so that we can pro­vi­de the desi­red ser­vices.

This app­lies, for examp­le, to the sen­ding of infor­ma­ti­on mate­ri­al or to the ans­we­ring of indi­vi­du­al ques­ti­ons. Whe­re this is necessa­ry, we will point this out to you accord­in­gly. Fur­ther­mo­re, we only store and pro­cess data that you pro­vi­de us vol­un­ta­ri­ly or auto­ma­ti­cal­ly.

If you make use of con­sul­ting ser­vices, as a rule only such data is collec­ted as is requi­red to pro­vi­de the ser­vices. If we ask you for fur­ther data, this is vol­un­ta­ry infor­ma­ti­on. The pro­ces­sing of per­so­nal data is car­ri­ed out exclu­si­ve­ly for the pur­po­se of ful­fil­ling the ser­vices reques­ted and pro­tec­ting our own legi­ti­ma­te busi­ness inte­rests.

For tech­ni­cal rea­sons, ser­vices on the Inter­net can only be used by dis­clo­sing your IP address. This is pro­ces­sed by the web ser­vers that pro­vi­de the­se Inter­net pages. Apart from this pro­ces­sing by the web ser­vers, we use or store your IP address exclu­si­ve­ly in anony­mi­zed form.

§ 1 Infor­ma­ti­on on the collec­tion of per­so­nal data

(1) In the fol­lowing, we pro­vi­de you with infor­ma­ti­on about the collec­tion of per­so­nal data when using our web­site. Per­so­nal data is all data that can be rela­ted to you per­so­nal­ly, e.g. name, address, e‑mail addres­ses, user beha­vi­or.

(2) The data con­trol­ler accord­ing to Art. 4 (7) EU Data Pro­tec­tion Regu­la­ti­on (GDPR) is ini­ti­ons inno­va­ti­ve IT solu­ti­ons AG (visit Legal Noti­ce).

(3) Con­ta­ct address of the Data Pro­tec­tion Offi­cer.

The data pro­tec­tion offi­cer of the data con­trol­ler can be reached at:

Mauß Daten­schutz GmbH
Neu­er Wall 10
20354 Ham­burg
Tele­pho­ne: +49 / 040 / 999 99 52–0

(4) When you con­ta­ct us by e‑mail or via a con­ta­ct form, the data you pro­vi­de (your e‑mail address, your name and tele­pho­ne num­ber if app­li­ca­ble) will be stored by us in order to ans­wer your ques­ti­ons. We dele­te the data ari­sing in this con­nec­tion after sto­rage is no lon­ger necessa­ry or restrict pro­ces­sing if the­re are legal obli­ga­ti­ons to retain data.

(5) If we wish to use com­mis­sio­ned ser­vice pro­vi­ders for indi­vi­du­al func­tions of our offer or to use your data for adver­ti­sing pur­po­ses, we will inform you in detail about the respec­ti­ve pro­ces­ses below. In this con­text, we also men­ti­on the defi­ned cri­te­ria of sto­rage dura­ti­on.

§ 2 Your rights

(1) You have the fol­lowing rights in rela­ti­on to the per­so­nal data con­cer­ning you:

- Right to infor­ma­ti­on,
— Right of cor­rec­tion or dele­ti­on,
— Right to restrict pro­ces­sing,
— Right to object to the pro­ces­sing,
— Right to be infor­med,
— Right to data por­ta­bi­li­ty.

(2) You also have the right to com­p­lain to a data pro­tec­tion super­vi­so­ry aut­ho­ri­ty about the pro­ces­sing of your per­so­nal data by us.

§ 3 Collec­tion of per­so­nal data when visi­t­ing our web­site

(1) When using the web­site for infor­ma­tio­nal pur­po­ses only, i.e. if you do not regis­ter or other­wi­se pro­vi­de us with infor­ma­ti­on, we only collect the per­so­nal data that your brow­ser sends to our ser­ver. If you would like to view our web­site, we collect the fol­lowing data, which is tech­ni­cal­ly necessa­ry for us to dis­play our web­site to you and to ensu­re its sta­bi­li­ty and secu­ri­ty (legal basis is Art. 6 Para. 1 S. 1 lit. f GDPR):

- IP address
— Date and time of the request
— Time zone dif­fe­rence to Green­wich Mean Time (GMT)
— Con­tent of the request (spe­ci­fic page)
— Access status/HTTP sta­tus code
— Amount of data trans­fer­red in each case
— Web­site from which the request comes
— Brow­ser
— Ope­ra­ting sys­tem and its inter­face
— Lan­guage and ver­si­on of the brow­ser soft­ware.

This data is only stored for one day and is then auto­ma­ti­cal­ly dele­ted.

(2) In addi­ti­on to the data men­tio­ned abo­ve, coo­kies are stored on your com­pu­ter when you use our web­site. Coo­kies are small text files that are stored on your hard dri­ve in accordance with the brow­ser you are using and through which cer­tain infor­ma­ti­on is trans­mit­ted to the site that sets the coo­kie (in this case, by us). Coo­kies can­not run pro­grams or deli­ver viru­ses to your com­pu­ter. They ser­ve the pur­po­se of making the Inter­net offer more user-frien­d­­ly and effec­ti­ve over­all.

(3) Use of coo­kies:

a) This web­site uses the fol­lowing types of coo­kies, the scope and func­tion of which are exp­lai­ned below:

–          Tran­si­ent coo­kies (in addi­ti­on b)

b) Tran­si­ent coo­kies are auto­ma­ti­cal­ly dele­ted when you clo­se the brow­ser. The­se spe­ci­fi­cal­ly inclu­de the ses­si­on coo­kies. The­se store a so-cal­­led Ses­­si­on-ID, with which various requests of your brow­ser can be assi­gned to the com­mon ses­si­on. This allows your com­pu­ter to be reco­gni­zed when you return to our web­site. The ses­si­on coo­kies are dele­ted when you log out or clo­se the brow­ser.

c) You can con­fi­gu­re your brow­ser set­tings accord­ing to your wis­hes and, for examp­le, refu­se to accept third-par­­ty coo­kies or all coo­kies. We would like to point out that you may not be able to use all func­tions of this web­site.

d) This web­site also sets two tech­ni­cal­ly necessa­ry coo­kies (borlabs­Coo­kie and borlabs­Coo­kie­Un­block­Con­tent) to store your coo­kie pre­fe­rence.

The borlabs coo­kie stores your cho­sen pre­fe­rence, which you selec­ted when you ent­e­red the web­site. The borlabs­Coo­kie­Un­block­Con­tent coo­kie stores which (exter­nal) media/content you want to have auto­ma­ti­cal­ly unlo­cked at all times. If you wish to revo­ke the­se set­tings, sim­ply dele­te the coo­kies in your brow­ser. When you re-ent­­er/­­re­l­oad the web­site, you will be asked again for your coo­kie pre­fe­rence.

§ 4 Fur­ther func­tions and offers on our web­site

(1) In addi­ti­on to the pure­ly infor­ma­ti­ve use of our web­site, we offer various ser­vices which you can use if you are inte­res­ted. For this pur­po­se, you will gene­ral­ly have to pro­vi­de addi­tio­nal per­so­nal data which we use to pro­vi­de the respec­ti­ve ser­vice and to which the afo­re­men­tio­ned data pro­ces­sing princi­ples app­ly.

(2) Inso­far as our ser­vice pro­vi­ders or part­ners are based in a sta­te out­side the Euro­pean Eco­no­mic Area (EEA), we will inform you of the con­se­quen­ces of this cir­cum­s­tance in the descrip­ti­on of the offer.

§ 5 News­let­ter dis­patch — use of Cle­ver­re­ach

(1) With your con­sent you can sub­scri­be to our news­let­ter, with which we inform you about our com­pa­ny and pro­ducts.

(2) For regis­tra­ti­on to our news­let­ter we use the so-cal­­led dou­­ble-opt-in pro­ce­du­re. This means that after your regis­tra­ti­on, we will send you an e‑mail to the e‑mail address you pro­vi­ded, in which we ask you to con­firm that you wish to recei­ve the news­let­ter. If you do not con­firm your regis­tra­ti­on wit­hin [24 hours], your infor­ma­ti­on will be blo­cked and auto­ma­ti­cal­ly dele­ted after one mon­th. In addi­ti­on, we store your IP address and the time of regis­tra­ti­on and con­fir­ma­ti­on. The pur­po­se of the pro­ce­du­re is to be able to docu­ment your regis­tra­ti­on and, if necessa­ry, to cla­ri­fy poten­ti­al misu­se of your per­so­nal data.

(3) Your e‑mail address is the only man­da­to­ry infor­ma­ti­on for sen­ding the news­let­ter. The pro­vi­si­on of fur­ther, sepa­r­ate­ly mar­ked data is vol­un­ta­ry and is used to address you per­so­nal­ly. After your con­fir­ma­ti­on, we will save your e‑mail address for the pur­po­se of sen­ding you the news­let­ter. The legal basis is Art. 6 (1) sen­tence 1 lit. a GDPR.

(4) You can revo­ke your con­sent to the sen­ding of the news­let­ter at any time and unsub­scri­be from the news­let­ter. You can decla­re your revo­ca­ti­on by cli­cking on the link pro­vi­ded in every news­let­ter e‑mail, by e‑mail to [] or by sen­ding a mes­sa­ge to the con­ta­ct data given in the legal noti­ce.

(5) We would like to point out that we eva­lua­te your user beha­vi­or when sen­ding the news­let­ter. For this eva­lua­ti­on, the e‑mails sent con­tain so-cal­­led web beacons or tracking pixels, which repre­sent one-pixel image files stored on our web­site. For eva­lua­ti­on pur­po­ses, we link the data men­tio­ned in § 3 and the web beacons with your e‑mail address and an indi­vi­du­al ID. Links recei­ved in the news­let­ter also con­tain this ID. The data is only collec­ted pseud­ony­mous­ly, so the IDs are not lin­ked to your other per­so­nal data, mea­ning that direct per­so­nal refe­rence is not pos­si­ble.

You can object to this tracking at any time by cli­cking on the sepa­ra­te link pro­vi­ded in each e‑mail or by informing us via ano­t­her con­ta­ct chan­nel. The infor­ma­ti­on is stored as long as you have sub­scri­bed to the news­let­ter. After you log out we store the data pure­ly on a sta­tis­ti­cal and anony­mous basis. Such tracking is also not pos­si­ble if you have deac­ti­va­ted the dis­play of images in your e‑mail pro­gram by default. In this case the news­let­ter will not be dis­play­ed com­ple­te­ly and you may not be able to use all func­tions. If you dis­play the images manu­al­ly, the tracking men­tio­ned abo­ve is per­for­med.

§ 6 Objec­tion or revo­ca­ti­on against the pro­ces­sing of your data

(1) If you have given your con­sent to the pro­ces­sing of your data, you can revo­ke this con­sent at any time. Such revo­ca­ti­on affects the per­mis­si­bi­li­ty of pro­ces­sing your per­so­nal data after you have expres­sed it to us.

(2) Inso­far as we base the pro­ces­sing of your per­so­nal data on the balan­cing of inte­rests, you may object to the pro­ces­sing. This is the case if the pro­ces­sing is in par­ti­cu­lar not necessa­ry for the ful­film­ent of a con­tract with you, which is descri­bed by us in the fol­lowing descrip­ti­on of the func­tions. In the event of such an objec­tion, we ask you to exp­lain the rea­sons why we should not pro­cess your per­so­nal data as we have done. In the event of your jus­ti­fied objec­tion, we will exami­ne the facts of the case and will eit­her stop or adapt the data pro­ces­sing or show you our com­pel­ling rea­sons worthy of pro­tec­tion on the basis of which we will con­ti­nue the pro­ces­sing.

(3) Of cour­se, you can object to the pro­ces­sing of your per­so­nal data for adver­ti­sing and data ana­ly­sis pur­po­ses at any time. You can inform us of your objec­tion to adver­ti­sing using the fol­lowing con­ta­ct details: ini­ti­ons AG, Wei­de­stra­ße 120a, Ham­burg,

§ 7 Web ana­ly­sis by Goog­le Ana­ly­tics

If you have given your con­sent, this web­site uses Goog­le Ana­ly­tics, a web ana­ly­sis ser­vice pro­vi­ded by Goog­le LLC (“Goog­le”). The usa­ge inclu­des the ope­ra­ting mode “Uni­ver­sal Ana­ly­tics”. This makes it pos­si­ble to assign data, ses­si­ons and inter­ac­tions across mul­ti­ple devices to a pseud­ony­mous User-ID and thus ana­ly­ze the acti­vi­ties of a user across devices. This pri­va­cy noti­ce is pro­vi­ded by

Goog­le Ana­ly­tics uses so-cal­­led “Coo­kies”, text files which are stored on your com­pu­ter and which enab­le an ana­ly­sis of your use of the web­site. The infor­ma­ti­on gene­ra­ted by the coo­kie about your use of this web­site is usual­ly trans­fer­red to a Goog­le ser­ver in the USA and stored the­re. Howe­ver, in the event that IP anony­miz­a­ti­on is acti­va­ted on this web­site, your IP address will be shor­ten­ed by Goog­le wit­hin mem­ber sta­tes of the Euro­pean Uni­on or in other sta­tes which are par­ty to the Agree­ment on the Euro­pean Eco­no­mic Area. Only in excep­tio­nal cases is the full IP address trans­fer­red to a Goog­le ser­ver in the USA and shor­ten­ed the­re. We would like to point out that on this web­site Goog­le Ana­ly­tics has been exten­ded to inclu­de IP-anony­­mi­z­a­­ti­on to ensu­re an anony­mi­zed collec­tion of IP addres­ses (so-cal­­led IP-Mas­­king). The IP address trans­mit­ted by your brow­ser wit­hin the frame­work of Goog­le Ana­ly­tics is not mer­ged with other data from Goog­le. For more infor­ma­ti­on on terms of use and data pro­tec­tion, plea­se visit or

Pur­po­se of pro­ces­sing
On behalf of the ope­ra­tor of this web­site, Goog­le will use this infor­ma­ti­on to eva­lua­te your use of the web­site, to com­pi­le reports on the web­site acti­vi­ties and to pro­vi­de fur­ther ser­vices to the web­site ope­ra­tor in con­nec­tion with the use of the web­site and the Inter­net.

Legal basis
The legal basis for the use of Goog­le Ana­ly­tics is your con­sent accord­ing to Art. 6 Abs. 1 S.1 lit. a DSGVO.

Reci­pi­ents / cate­go­ries of reci­pi­ents
The reci­pi­ent of the collec­ted data is Goog­le.

Trans­fer to third coun­tries
Per­so­nal data is trans­fer­red to the USA under the EU-US Pri­va­cy Shield on the basis of the ade­quacy decisi­on of the Euro­pean Com­mis­si­on. The cer­ti­fi­ca­te can be down­loa­ded hier.

Dura­ti­on of data sto­rage
The data sent by us and lin­ked to coo­kies, user IDs (e.g. User ID) or adver­ti­sing IDs are auto­ma­ti­cal­ly dele­ted after 14 mon­ths. Data who­se reten­ti­on peri­od has been reached is auto­ma­ti­cal­ly dele­ted once a mon­th.

Rights of data sub­jects
You can revo­ke your con­sent at any time with future effect by pre­ven­ting the sto­rage of coo­kies through a cor­re­spon­ding set­ting in your brow­ser soft­ware; howe­ver, we would like to point out that in this case you may not be able to use all func­tions of this web­site to their full extent.

You can also pre­vent the collec­tion of data gene­ra­ted by the coo­kie and rela­ted to your use of the web­site (inclu­ding your IP address) to Goog­le and the pro­ces­sing of this data by Goog­le by down­loading and instal­ling the brow­ser add-on. Opt-out coo­kies pre­vent future collec­tion of your infor­ma­ti­on when you visit this site. To pre­vent Uni­ver­sal Ana­ly­tics cap­tu­re across mul­ti­ple devices, you must opt-out on all sys­tems in use. If you click here, the opt-out coo­kie will be set:

[borlabs-coo­­kie type=“btn-switch-consent” id=“google-analytics”/]

§ 8 Use of Goog­le reCAP­T­CHA

We use Goog­le reCAP­T­CHA from the com­pa­ny Goog­le Inc. (1600 Amphi­theat­re Park­way Moun­tain View, CA 94043, USA) to moni­tor and avoid inter­ac­tions on our web­site through auto­ma­ted access, e.g. through so-cal­­led bots. We use reCAP­T­CHA to secu­re forms.

Through cer­ti­fi­ca­ti­on accord­ing to the EU-US Pri­va­cy Shield Goog­le gua­ran­tees that the data pro­tec­tion requi­re­ments of the EU will also be obser­ved when pro­ces­sing data in the USA.

The legal basis is Arti­cle 6(1)(f) GDPR. Our legi­ti­ma­te inte­rest lies in the secu­ri­ty of our Inter­net pre­sence as well as in the defence against unwan­ted, auto­ma­ted access in the form of spam or simi­lar.

Through the use of reCAP­T­CHA, data is trans­mit­ted to Goog­le which Goog­le uses to deter­mi­ne whe­ther the visi­tor is a human being or a (spam)bot. In addi­ti­on to your IP address, Goog­le may also collect other infor­ma­ti­on that is necessa­ry for the offer and gua­ran­tee of this ser­vice. You can read about which data is collec­ted by Goog­le and what this data is used for on You can read about the terms of use for Google’s ser­vices and pro­ducts can be found at

§ 9 Inte­gra­ti­on of Goog­le Maps

This web­site uses the pro­duct Goog­le Maps from Goog­le Inc. By using this web­site you agree to the collec­tion, pro­ces­sing and use of auto­ma­ti­cal­ly collec­ted data by Goog­le Inc, its repre­sen­ta­ti­ves and third par­ties. The pro­duct Goog­le Maps is only cal­led up if the visi­tor to the web­site has actively given their con­sent by cli­cking on it (see § 3 (3) Use of coo­kies). The terms of use of Goog­le Maps can be found here.

§ 10 Data pro­tec­tion for app­li­ca­ti­ons and in the app­li­ca­ti­on pro­cess

The con­trol­ler collects and pro­ces­ses the per­so­nal data of app­li­cants for the pur­po­se of pro­ces­sing the app­li­ca­ti­on pro­ce­du­re. The pro­ces­sing may also be car­ri­ed out by elec­tro­nic means. This is in par­ti­cu­lar the case when an app­li­cant sub­mits rele­vant app­li­ca­ti­on docu­ments to the con­trol­ler by elec­tro­nic means, such as e‑mail or a web form avail­ab­le on the web­site. If the data con­trol­ler con­clu­des an employ­ment con­tract with an app­li­cant, the trans­mit­ted data is stored for the pur­po­se of pro­ces­sing the employ­ment rela­ti­ons­hip in com­pli­an­ce with the sta­tu­to­ry pro­vi­si­ons. If the con­trol­ler does not con­clu­de an employ­ment con­tract with the app­li­cant, the app­li­ca­ti­on file shall be auto­ma­ti­cal­ly dele­ted six mon­ths after noti­fi­ca­ti­on of the decisi­on to reject the app­li­ca­ti­on, unless dele­ti­on con­flicts with any other legi­ti­ma­te inte­rests of the con­trol­ler. Other legi­ti­ma­te inte­rests in this sen­se inclu­de, for examp­le, a duty to pro­vi­de evi­dence in pro­cee­dings under the Gene­ral Equal Tre­at­ment Act (AGG).

§ 11 Social media

Inte­gra­ti­on of You­Tube vide­os

(1) We have inclu­ded You­Tube vide­os in our online offe­ring that are stored at and can be play­ed direct­ly from our web­site [all of which are inclu­ded in “enhan­ced pri­va­cy mode”, mea­ning that no infor­ma­ti­on about you as a user is trans­fer­red to You­Tube if you do not play the vide­os. Only when you play the vide­os will the data refer­red to in para­graph 2 be trans­mit­ted. We have no influ­ence on this data trans­mis­si­on.

(2) By visi­t­ing the web­site, You­Tube recei­ves the infor­ma­ti­on that you have cal­led up the cor­re­spon­ding sub­page of our web­site. In addi­ti­on, the data men­tio­ned under § 3 of this decla­ra­ti­on will be trans­mit­ted. This hap­pens regard­less of whe­ther You­Tube pro­vi­des a user account that you are log­ged in with or whe­ther no user account exists. If you are log­ged in to Goog­le, your infor­ma­ti­on is direct­ly asso­cia­ted with your account. If you do not want the asso­cia­ti­on with your pro­fi­le on You­Tube, you have to log out befo­re acti­vat­ing the but­ton. You­Tube stores your data as user pro­files and uses them for the pur­po­ses of adver­ti­sing, mar­ket rese­arch and/or demand-ori­en­­ted design of its web­site. Such an eva­lua­ti­on is car­ri­ed out in par­ti­cu­lar (even for users who are not log­ged in) to pro­vi­de adver­ti­sing tailo­red to your needs and to inform other users of the social net­work about your acti­vi­ties on our web­site. You have the right to object to the crea­ti­on of the­se user pro­files, and you must con­ta­ct You­Tube to exer­cise this right.

(3) Fur­ther infor­ma­ti­on on the pur­po­se and scope of data collec­tion and its pro­ces­sing by You­Tube can be found in the pri­va­cy poli­cy. The­re you will also find fur­ther infor­ma­ti­on on your rights and set­ting opti­ons to pro­tect your pri­va­cy: Goog­le also pro­ces­ses your per­so­nal data in the USA and is sub­ject to the EU-US Pri­va­cy Shield:

§ 12 Data secu­ri­ty

(1) We use the com­mon SSL (Secu­re Socket Lay­er) pro­ce­du­re wit­hin the web­site visit in con­nec­tion with the hig­hest encryp­ti­on level sup­por­ted by your brow­ser. Usual­ly this is a 256 bit encryp­ti­on. If your brow­ser does not sup­port 256-bit encryp­ti­on, we use 128-bit v3 tech­no­lo­gy ins­tead. You can tell whe­ther an indi­vi­du­al page of our web­site is trans­mit­ted in encryp­ted form by the clo­sed dis­play of the key or lock sym­bol in the lower sta­tus bar of your brow­ser.

(2) We also use sui­ta­ble tech­ni­cal and orga­niz­a­tio­nal secu­ri­ty mea­su­res to pro­tect your data against acci­den­tal or inten­tio­nal mani­pu­la­ti­on, par­ti­al or com­ple­te loss, dest­ruc­tion or unaut­ho­ri­zed access by third par­ties. Our secu­ri­ty mea­su­res are con­ti­nuous­ly impro­ved in line with tech­no­lo­gi­cal deve­lo­p­ments.

§ 13 Topi­ca­li­ty

Topi­ca­li­ty and amend­ment of this pri­va­cy poli­cy

This data pro­tec­tion decla­ra­ti­on is cur­r­ent­ly valid and is valid as of August 2019. As a result of fur­ther deve­lo­p­ment of our web­site it may beco­me necessa­ry to amend this data pro­tec­tion decla­ra­ti­on and offers on it, or due to chan­ges in legal or offi­cial requi­re­ments. The cur­rent data pro­tec­tion decla­ra­ti­on can be view­ed and prin­ted at any time on the web­site at