OFFICIAL PRESS RELEASE

Mindcurv Acquires initions to Boost its Growth in Cloud, Commerce and Data

This fourth acquisition in 2021 makes Mindcurv the fastest growing digital expert in Germany.

Hamburg – December 14th, 2021 – Today, Mindcurv announced its fourth 2021 acquisition. Hamburg-based initions will join the digital transformation service provider. Mindcurv focuses on commerce platforms and cloud infrastructures. The company’s size doubled in 2021. With the integration of wysiwyg*, igniti, Cloud Consulting Group and now initions, the team has grown with nearly 200 people. “We focus on sustainable growth, on growth that creates value for our customers by adding expertise and skills to our services,” says CEO Amjad Liaquat.

Companies are moving to cloud-based solutions throughout their customer journey. They need data to make informed decisions and to be ready for future developments. They require systems and support to merge internal and external data, and to analyze correlations and patterns. It is a prerequisite for the successful operational and strategic management of any modern organization.
With today’s acquisition of data & AI specialist, initions, Mindcurv completes its e-commerce know-how. Initions’ deep data expertise expands its services to cover the entire Digital Customer Journey.

André Henkel, founder and managing director of initions explains: “With Mindcurv, we have found the ideal match in terms of market approach and technological expertise. Managed services, scalability, modern software development and international orientation are the keywords here. And customers now get all this from a single source with Mindcurv’s expanded portfolio.”

Germany, springboard for growth

Mindcurv is one of the largest players in the German market, with more than 520 employees in ten different locations.

“The DACH region is currently our focus market, where we will continuously invest,” explains Amjad Liaquat. “In the last 12 months, five new locations have been added, so we are now represented from Hamburg to Munich. However, we are an international company as well, with offices in the Netherlands, Spain and India. We deliver world-class solutions with global partners and technologies for our multinational customers.”

Mindcurv’s initial focus was on building and operating highly scalable commerce systems, interwoven with complex infrastructural challenges. With this
year’s acquisitions, the range of services has expanded to include the entire customer journey, while deepening in terms of data analysis and artificial intelligence. This meets the growing demand for holistic solutions in the market, and further improves user experiences throughout digital transformation.

Appreciation for a quality workplace and diversity

Amjad Liaquat: “Our success is also due to our ability to integrate cultures, in the traditional sense of the word. We are one of the few companies that have actually managed to integrate offshoring and nearshoring in a different way. We call it mix-shoring. We work together between Europe and India as one team.” This means that Mindcurv places a lot of emphasis on employee development, which is much appreciated by team members, looking at Glassdoor ratings, for example. The addition of initions is expected to help attract more talent as the company grows and offers more opportunities.

About initions
initions stands for innovative, practical and outstanding projects in analytical data processing. The company has won multiple awards, being a highly qualified integration partner of leading vendors such as Microsoft, Snowflake and Databricks. Over the past 20 years, the team in Hamburg has implemented highly successful solutions across a wide range of industries in the upper mid-market and enterprise sector. Their portfolio ranges from traditional data warehouse and business intelligence approaches to Big Data, IoT, Data Lakes and self-service BI solutions, as well as cloud data platforms and artificial intelligence methods. Initions supports its customers in concept development and implementation in day-to-day business. For more information, visit: www.initions.com

About Mindcurv
Mindcurv develops digital solutions that have a r/evolutionary impact on companies, processes and user experiences. Founded in 2011, the company is headquartered in Essen, Germany, and has 10 different German and other international locations, employing a total of 520 people.
Mindcurv creates digital customer experiences using modern technologies, cloud infrastructures and processes to enable companies to respond faster to opportunities, changes and challenges in the market. Mindcurv is a certified member of the global MACH Alliance and a partner of modern technology and public cloud providers. For more information about the company, visit: www.mindcurv.com

Press contact:
Ina Schindler
PR and Marketing communication
Mobil: +49 (0) 172 866 0673
Email: ina@pr-schindler.de