Business milestones

Dr. Ste­fan Anschütz and André Paul Hen­kel foun­ded ini­ti­ons AG in 2001 as a spin-off of the Insti­tu­te for Infor­ma­ti­on Sys­tems at the Uni­ver­si­ty of Ham­burg. They star­ted with the visi­on of making mathe­ma­ti­cal opti­miz­a­ti­on and AI com­mer­cial­ly via­ble. A goal that ini­ti­ons has sin­ce been able to put into prac­ti­ce with gre­at suc­cess for many cus­to­mers. As experts in rou­te plan­ning, tele­ma­tics, data ana­ly­tics and intel­li­gent cloud solu­ti­ons, we alrea­dy gui­de and shape digi­tal trans­for­ma­ti­on for well-known cus­to­mers in tra­de, indus­try, logistics and public admi­nis­tra­ti­on.

Rese­arch and deve­lo­p­ment play a cen­tral role in the cor­po­ra­te stra­te­gy of ini­ti­ons AG. We belie­ve that only pro­vi­ders who use the methods of arti­fi­cial intel­li­gence and data ana­ly­sis and are able to adapt them to the inten­ded use will be suc­cess­ful in the long term. That’s why we con­ti­nuous­ly invest in AI rese­arch and are con­stant­ly working on fur­ther deve­lo­ping the know-how of our employees.

Sin­ce its foun­ding, ini­ti­ons has been cha­rac­te­ri­zed by a con­ti­nuous and healt­hy pace of growth, which we have always finan­ced from our own sur­plu­ses. We are com­mit­ted to our Ham­burg loca­ti­on as our “home port.” From our office in the Als­ter­Ci­ty neigh­bor­hood, we cur­r­ent­ly sup­port cus­to­mers throughout the ent­i­re DACH regi­on with our team of more than 90 employees.

Years suc­ces­ful on the mar­ket
% CAGR Reve­nue over the last 5 years
Cups of cof­fee per year

Board of Directors of initions AG

Dr. Stefan Anschütz

Founder & CEO Business Unit OPHEO

Our mission is to facilitate digitalization of transport management in road freight transport. Using far-reaching scheduling automation, we seek to redefine the job of the scheduler and create conditions that make this job attractive for younger employees as well.


After stu­dy­ing busi­ness mathe­ma­tics (in Ger­ma­ny & the USA), he com­ple­ted his doc­to­ra­te on evo­lu­tio­na­ry opti­miz­a­ti­on algo­rith­ms. During this time, he worked as a lec­tu­rer in soft­ware deve­lo­p­ment and com­­pu­­ter-aided plan­ning and did rese­arch as a guest rese­ar­cher at Stan­ford Uni­ver­si­ty.

As a mem­ber of the board at ini­ti­ons, this fami­ly man and pas­sio­na­te cross-coun­­­try ski­er & beach vol­ley­ball play­er heads the OPHEO Trans­port Manage­ment divi­si­on.

André Henkel

Founder & CEO Business Unit Business Intelligence

We are co-creators of innovation. With our unwavering drive to develop the best solution for our customers, we make a valuable contribution to your digital success.


Dipl. Phys. André Paul Hen­kel stu­di­ed phy­sics with a minor in busi­ness admi­nis­tra­ti­on in Ham­burg, Ger­ma­ny. During his work at the Deut­sches Ele­k­­tro­­nen-Syn­­chro­­tron (DESY), he deve­lo­ped sof­t­­wa­re-based simu­la­ti­on and cor­rec­tion models in the ZEUS rese­arch con­sor­ti­um. This was fol­lo­wed by several years as a lec­tu­rer at the Uni­ver­si­ty of Ham­burg on the topics of design of mul­ti­di­men­sio­nal con­trol­ling sys­tems and pro­gno­sis sys­tems based on neural net­works, among others. Bes­i­des the eva­lua­ti­on of new tech­no­lo­gies, archi­tec­tu­re con­sul­ting for busi­ness intel­li­gence, data plat­form and intel­li­gent cloud solu­ti­ons has remai­ned his gre­at pas­si­on. As an indus­try expert, André Hen­kel is a sought-after spea­ker on the latest deve­lo­p­ments in next-gene­r­a­­ti­on busi­ness intel­li­gence & arti­fi­cial intel­li­gence. He is also a mem­ber of the Part­ner Advi­so­ry Boards of major manu­fac­tu­rers in the indus­try.

An award-winning company

We are cer­ti­fied with the “Inno­va­tiv durch For­schung” seal of the Stif­ter­ver­band für die Deut­sche Wis­sen­schaft e.V. (an important asso­cia­ti­on for the pro­mo­ti­on of huma­nities and sci­en­ces in Ger­ma­ny). This seal of appro­val is awar­ded to com­pa­nies that stand out for their out­stan­ding achie­ve­ments in rese­arch and deve­lo­p­ment (R&D). We have held the seal of appro­val sin­ce 2016.

ini­ti­ons has been awar­ded the qua­li­ty seal “TOP COMPANY” from the Ger­man employ­er eva­lua­ti­on plat­form TOP COMPANY sta­tus can only be achie­ved by good reviews from the company’s employees. You can get fur­ther infor­ma­ti­on from our com­pa­ny pro­fi­le.

Siegel Toplist der Telematik 2020

Sin­ce 2013, we have been con­ti­nuous­ly awar­ded the tit­le of TOP PROVIDER for our tele­ma­tics solu­ti­on OPHEO and are the­re­fo­re inclu­ded on the “TOP LIST of Tele­ma­tics”.

In 2014, we won the Tele­ma­tics Award in the main cate­go­ry “fleet tele­ma­tics” for our soft­ware OPHEO. OPHEO was hono­red for its inno­va­ti­ve fore­cas­ting func­tion. The Tele­ma­tics Award honors out­stan­ding deve­lo­p­ment achie­ve­ments and solu­ti­ons in the field of tele­ma­tics. By high­ligh­t­ing the­se top pro­vi­ders, the orga­ni­zer (the media group pur­su­es the goal of making the tele­ma­tics indus­try more trans­pa­rent, bet­ter known and more under­stand­a­ble to the user, as well as pre­sen­ting future trends on the basis of best prac­ti­ce examp­les.

In 2002, just one year after the com­pa­ny was foun­ded, ini­ti­ons was hono­red for its inno­va­ti­ve busi­ness idea with the Ham­burg Foun­der Award from the Spar­kas­se bank, TV broad­cas­ter ZDF, McK­in­sey, and the news maga­zi­ne Stern.