A passion for data

Until a few years ago, the world of ana­ly­ti­cal data pro­ces­sing was still qui­te mana­ge­ab­le: Soft­ware sui­tes from estab­lis­hed manu­fac­tu­rers were used for the tra­di­tio­nal are­as of data wareh­ousing, busi­ness intel­li­gence and repor­ting. Spe­cia­li­zed pro­vi­ders were on the mar­ket with high-per­­for­­mance data­ba­se solu­ti­ons for the mass data of retail com­pa­nies and telecom­mu­ni­ca­ti­ons pro­vi­ders. And the­re was a mana­ge­ab­le selec­tion of spe­cia­li­zed soft­ware packa­ges for sup­por­ting data mining and sta­tis­ti­cal eva­lua­tions.

But then new topics such as digi­tal trans­for­ma­ti­on, Indus­try 4.0, big data, the Inter­net of things, arti­fi­cial intel­li­gence, machi­ne lear­ning and cloud com­pu­ting came along – and the field expe­ri­en­ced a new, unpre­ce­den­ted dyna­mic. Sud­den­ly, com­pa­nies star­ted pro­c­lai­ming mot­tos like: “Fast beats slow.” “Data is the gold of the 21st cen­tu­ry.” “Arti­fi­cial intel­li­gence is being demo­cra­ti­zed.” “Ever­ything will beco­me ‘smart.’”  Did­n’t you also feel a vague pres­su­re to take action immedia­te­ly in order to be com­pe­ti­tively posi­tio­ned for the future?

At the same time, it was (and still is) almost impos­si­ble to get a real­ly well-foun­­­ded over­all pic­tu­re of the situa­ti­on. What is (just) hype? What pro­mi­ses are made – and which of them are kept? Which plat­forms and tools, ser­vices and con­cepts are tru­ly necessa­ry, and how can they be com­bi­ned sen­si­b­ly? Is it pos­si­ble to trust state­ments (and fore­casts) from estab­lis­hed stra­te­gy con­sul­tants, with their bold pro­cla­ma­ti­ons and high-gloss finis­hes, and if so, which ones? Which of the many enter­pri­se archi­tects have real prac­ti­cal expe­ri­ence and so are able to fore­see the con­se­quen­ces of their recom­men­da­ti­ons?

It is pre­cise­ly in this chal­len­ging over­all situa­ti­on that it is important for you and your com­pa­ny to have a trust­worthy and com­pe­tent part­ner and gui­de at your side. Pre­fer­a­b­ly someo­ne who is not only high­ly agi­le and alrea­dy “at the fore­front” of what’s hap­pe­ning, but also expe­ri­en­ced enough to not blind­ly fol­low every new trend. This com­bi­na­ti­on of know­ledge, abi­li­ty and expe­ri­ence – which enab­les us to ques­ti­on ever­ything con­struc­tively and cri­ti­cal­ly, to eva­lua­te it com­pet­ent­ly and to com­mu­ni­ca­te it trans­par­ent­ly – that’s our pas­si­on, that’s us, that’s ini­ti­ons!

Leidenschaft für Daten

This is who we are

We are dri­ven by inno­va­ti­ve, prac­ti­cal and out­stan­ding pro­jects in the field of ana­ly­ti­cal data pro­ces­sing. Over the past 18 years, our team has imple­men­ted high­ly suc­cess­ful solu­ti­ons in a varie­ty of indus­tries. Our name stands for the pro­fes­sio­na­lism and trust we build with our cus­to­mers. With every chal­len­ge and every new pro­ject, our team gains and shares even more expe­ri­ence and best prac­ti­ces. It is our ambi­ti­on to con­ti­nu­al­ly impro­ve and to make you, as a cus­to­mer, even more suc­cess­ful. Our port­fo­lio inclu­des ever­ything from tra­di­tio­nal data wareh­ousing and busi­ness intel­li­gence approa­ches, as well as big data, IoT, and data lakes, to self-ser­­vice BI solu­ti­ons and arti­fi­cial intel­li­gence methods.

We support you with your concept development, implementation, and day-to-day business.

Among the for­mats reques­ted by cus­to­mers are archi­tec­tu­re design ses­si­ons, pro­ofs of con­cept, reviews, pilots, pro­cess con­cept deve­lo­p­ment, data secu­ri­ty, gover­nan­ce and data pro­tec­tion. All con­cepts that are deve­lo­ped in this pro­cess must be mea­su­red against rea­li­ty and pro­ve their prac­ti­cal sui­ta­bi­li­ty. It goes without say­ing that we also car­ry out par­ti­al or full imple­men­ta­ti­ons, han­do­ver trai­ning and other types of trai­ning. We are also avail­ab­le to our cus­to­mers for con­ti­nuous ope­ra­tio­nal manage­ment after the fact or, if desi­red, can even take over the com­ple­te ope­ra­ti­on.

We take responsibility for your project in our role as advisers, guides and designers.

With degrees and doc­to­ra­tes in the fiel­ds of busi­ness infor­ma­tics, com­pu­ter sci­ence, busi­ness admi­nis­tra­ti­on, mathe­ma­tics, meteo­ro­lo­gy, bio­lo­gy and phy­sics, our team is inter­di­sci­pli­na­ry.

Our cus­to­mers appre­cia­te the com­bi­na­ti­on of busi­ness and mathe­ma­ti­cal com­pe­tence with deep tech­no­lo­gi­cal know­ledge and know-how. We also spend a lot of time on trai­ning and the eva­lua­ti­on of new tech­no­lo­gies and con­cepts. This enab­les us to pre­sent and exp­lain even com­plex inter­re­la­ti­ons­hips in an easi­ly under­stand­a­ble way, and to imple­ment them with a sen­se of pro­por­ti­on and ple­nty of pas­si­on.

Our cus­to­mers inclu­de well-known com­pa­nies and orga­niz­a­ti­ons from the ener­gy, retail, mail order, gaming, media, indus­try, minis­tries, sta­te admi­nis­tra­ti­ons, public com­pa­nies, poli­ce, audi­t­ing, logistics, finan­ce, insuran­ce, e‑commerce and ser­vices sec­tors – inclu­ding some of the top play­ers in Ger­ma­ny such as E.ON, Schott, inno­gy and the SPIEGEL Group.

We focus entirely on the needs and wishes of our customers.

Espe­cial­ly in lar­ge com­pa­nies, the for­mal frame­work con­di­ti­ons are often chal­len­ging. We are the­re­fo­re par­ti­cu­lar­ly appre­cia­ted the­re for our agi­li­ty and prag­ma­tism. At the same time, we have the necessa­ry expe­ri­ence and asser­ti­ve­ness to sur­vi­ve in this envi­ron­ment.

We see ourselves as co-designers of innovation. With the drive to develop the best solution for our customers, we contribute to your success. Our long-standing, trusting, and cooperative customer relationships are an important confirmation of this.

Partners and alliances

Ano­t­her pil­lar of our suc­cess is our clo­se and inten­si­ve coope­ra­ti­on with Micro­soft, Snow­fla­ke, Dat­ab­ricks, and SAP. Across the ent­i­re spec­trum of sales pro­ces­ses, archi­tec­tu­re ses­si­ons, work­shops, pro­ofs of con­cept, road­shows, and trai­nings, we act tog­e­ther with our part­ners or in their name.

We are invol­ved at an ear­ly sta­ge in the deve­lo­p­ment of new pro­ducts – in some cases as ear­ly as the pri­va­te pre­view pha­se. This allows us to have a direct influ­ence on sub­se­quent deve­lo­p­ment and to always be at the fore­front. Direct coope­ra­ti­on at many levels and repre­sen­ta­ti­on on the Part­ner Advi­so­ry Boards ensu­re the shor­test pos­si­ble paths for decis­i­on-making and the best pos­si­ble results – for us, for our part­ners, and ulti­mate­ly (of cour­se) for you, our cli­ents.


5x Gold Certification for initions

Hard­ly any other com­pa­ny com­bi­nes visi­on, imple­men­ta­ti­on capa­bi­li­ty, and expe­ri­ence like Micro­soft. As a vete­ran with 45 years of com­pa­ny histo­ry, the com­pa­ny is the lea­der of the “Gart­ner Magic Qua­drant: Ana­ly­tics & Busi­ness Intel­li­gence Plat­forms.”

Ever sin­ce we first laun­ched our own com­pa­ny, Micro­soft pro­ducts and coope­ra­ti­on with the glo­bal com­pa­ny have always been fun­da­men­tal to our per­for­mance. We belong to a select cir­cle of part­ners who sup­port cus­to­mers from the Ger­man Top 500 and lar­ge mid-sized com­pa­nies tog­e­ther with Micro­soft. We are repre­sen­ted on the EMEA Part­ner Advi­so­ry Coun­cil and work clo­se­ly with the “Micro­soft Glo­bal Black Belt Teams.”

With and part­ly on behalf of Micro­soft, we con­duct nati­on­wi­de road­shows and trai­ning ses­si­ons on cur­rent tren­ding topics. The­se inclu­de cloud data plat­forms & arti­fi­cial intel­li­gence, modern data wareh­ouses, Power BI, and Azu­re Dat­ab­ricks. We sup­port sales acti­vi­ties, exe­cu­ti­ve brie­fings, pro­ofs of con­cept, work­shops, and trai­ning cour­ses with our expe­ri­ence, pro­duct exper­ti­se, and imple­men­ta­ti­on com­pe­tence. Our port­fo­lio covers ever­ything from Micro­soft Azu­re infra­st­ruc­tu­re, Azu­re data plat­forms, intel­li­gent cloud ser­vices, Azu­re Machi­ne Lear­ning and Arti­fi­cial Intel­li­gence, and Micro­soft SQL Ser­ver to Power BI.

ini­ti­ons holds the hig­hest awards in the field in five cate­go­ries: Gold Data Ana­ly­tics, Gold Cloud Plat­form, Gold Data Plat­form, Gold Dev­Ops and Gold App­li­ca­ti­on Deve­lo­p­ment Part­ner.


initions became the first Snowflake partner in Germany

In 2012, Beno­it Dage­vil­le, Thier­ry Crua­nes, and Mar­cin Zukow­ski set out to reinvent the data wareh­ouse for the cloud. With 20 years of best exper­ti­se in the deve­lo­p­ment of rela­tio­nal data­ba­se sys­tems, a revo­lu­tio­na­ry new pro­duct was crea­ted: Snow­fla­ke – the only data wareh­ouse built for the cloud.

The mul­­ti-MPP clus­ter archi­tec­tu­re con­sist­ent­ly fol­lows the con­cept of sepa­ra­ting “sto­rage” and “com­pu­ting.” It thus com­bi­nes the power of data wareh­ouse solu­ti­ons and the fle­xi­bi­li­ty of modern big data plat­forms with the elasti­ci­ty and almost unli­mi­ted sca­la­bi­li­ty of the cloud – at a frac­tion of the cost of tra­di­tio­nal sys­tems! Inci­dent­al­ly, bil­ling is con­­sum­p­­ti­on-based and mea­su­red down to the second. The “Gart­ner Magic Qua­drant: Data Manage­ment Solu­ti­ons for Ana­ly­tics” posi­ti­ons Snow­fla­ke in the “Lea­ders” qua­drant with a lar­ge lead over all Hado­op-based sys­tems.

As the first Snow­fla­ke part­ner in Ger­ma­ny, we have alrea­dy been able to imple­ment nume­rous very suc­cess­ful pro­jects sin­ce 2017. Joint sales acti­vi­ties, pro­ofs of con­cept, and clo­se coope­ra­ti­on on pro­jects are the basis for mutu­al suc­cess. Our appoint­ment to the Part­ner Advi­so­ry Coun­cil and direct con­ta­ct with pro­duct deve­lo­p­ment allow us to gain insights at a very ear­ly sta­ge and keep com­mu­ni­ca­ti­on paths extre­me­ly short.

In 2020 ini­ti­ons recei­ved ELITE SERVICES PARTNER level — as the first and cur­r­ent­ly only Ser­vice Part­ner in Ger­ma­ny and EMEA. Moreo­ver ini­ti­ons won the pres­ti­gous Snow­fla­ke EMEA SI Part­ner of the Year award.


initions is Databricks Premier Partner (System Integration)

By laun­ching Dat­ab­ricks in 2013, the company’s foun­ders ven­tu­red out of the Uni­ver­si­ty of Cali­for­nia, Ber­ke­ley, into entre­pre­neurs­hip after four years of rese­arch and deve­lo­p­ment. The foun­da­ti­on of their suc­cess – the dis­tri­bu­t­ed clus­ter com­pu­ting frame­work “Spark” – beca­me a top-level Apa­che Soft­ware Foun­da­ti­on pro­ject short­ly the­re­af­ter and has had more than 1,200 con­tri­bu­tors from over 300 com­pa­nies to date.

Here’s what’s real­ly spe­cial about this pro­ject: With up to 100x speed for data trans­for­ma­ti­on and com­plex strea­ming app­li­ca­ti­ons, it’s pos­si­ble to over­co­me the limi­ta­ti­ons of Hado­op instal­la­ti­ons. The inno­va­ti­ve eco­sys­tem for arti­fi­cial intel­li­gence and machi­ne lear­ning, ease of use, and mul­­ti-lan­­guage sup­port for Python, Java, Sca­la, R, and SQL also con­tri­bu­te signi­fi­cant­ly to the high level of dis­se­mi­na­ti­on.

With “Micro­soft Azu­re Dat­ab­ricks” and “Dat­ab­ricks on AWS,” Dat­ab­ricks offers com­ple­te Spark envi­ron­ments, opti­mi­zed for the cloud. Par­ti­cu­lar­ly impres­si­ve fea­tures inclu­de the deco­u­pling of “sto­rage” and “com­pu­ting,” the mini­mal time requi­red for imple­men­ta­ti­on and ope­ra­ti­on, and con­­sum­p­­ti­on-based bil­ling. In addi­ti­on, the­re are func­tio­n­a­li­ties such as “Dat­ab­ricks Del­ta,” right-role con­cepts, and sin­gle sign-on.

ini­ti­ons has been a Dat­ab­ricks part­ner sin­ce 2017. Sin­ce 2019, we have been a Pre­mier Part­ner SI (Sys­tem Inte­gra­tor) at the hig­hest part­ner level of Dat­ab­ricks. With our cer­ti­fied team of data engi­neers and data sci­en­tists, we deve­lop archi­tec­tures, imple­ment solu­ti­ons, rea­li­ze pro­ofs of con­cept, and con­duct trai­ning ses­si­ons.

App­li­ca­ti­ons can be found in ever­ything from arti­fi­cial intel­li­gence (machi­ne lear­ning), near-real-time strea­ming, and IoT and data lake requi­re­ments. This inclu­des issu­es in time seri­es ana­ly­sis and time seri­es pre­dic­tion, fraud detec­tion, and image reco­gni­ti­on as well as app­li­ca­ti­on sce­n­a­ri­os from indus­try 4.0, sen­sor data pro­ces­sing, and inte­gra­ti­on of tra­ding sys­tems.

Bey­ond the deve­lo­p­ment of machi­ne lear­ning models, we rea­li­ze con­cepts for the ent­i­re “end-to-end machi­ne lear­ning life-cycle” and pro­duc­ti­ve use.

As “Top Regio­nal Part­ner DACH,” ini­ti­ons was given an award by Dat­ab­ricks at the Spark+AI Sum­mit Euro­pe 2019 for its clo­se and suc­cess­ful coope­ra­ti­on.

SAP Silver Partner


initions has been a Silver Partner since 2014

With SAP ERP and SAP S/4HANA, SAP has set the de fac­to stan­dard for ERP sys­tems in lar­ge com­pa­nies for deca­des. SAP BW and SAP BW4/HANA also still have an immense posi­ti­on and signi­fi­can­ce in the mar­ket today.

Requi­re­ments such as Indus­try 4.0, social media, IoT, and other big data sources demand modern data wareh­ouses, data lakes, and self-ser­­vice BI and arti­fi­cial intel­li­gence con­cepts. In short: Ana­ly­ti­cal Data Plat­form solu­ti­ons.

Sin­ce 2014, ini­ti­ons has been a Sil­ver Part­ner of SAP. Our com­pe­ten­ci­es cover the com­ple­te port­fo­lio for the deve­lo­p­ment and inter­ac­tion of inte­gra­ti­ve and inte­gra­ted data plat­form solu­ti­ons. The cha­rac­te­ris­tics ran­ge from pure SAP envi­ron­ments in the form of BW/4HANA and HANA plat­forms to hybrid solu­ti­ons and self-ser­­vice BI with Micro­soft Power BI.

We sup­port you in the real-time inte­gra­ti­on of SAP ERP and SAP BW into cloud-based data lakes using SAP BO data ser­vices, SAP land­s­cape trans­for­ma­ti­on or third-par­­ty tools. Our know-how goes bey­ond modu­le bounda­ries. We exp­lain com­plex cohe­ren­ces and can gui­de you from SLT and BODS through BW and all the way to the “basis,” in order to imple­ment a uni­ver­sal solu­ti­on real­ly effi­ci­ent­ly.

Do you have questions? We will help you.

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